About us

Visit Sunshine Coast (VSC), is a not-for-profit, membership based, destination marketing organisation.

Who are we?

Visit Sunshine Coast (VSC), is a not-for-profit, membership based, destination marketing organisation. Formerly known as Sunshine Coast Destination Ltd (SCDL) since its inception in 2010, the organisation changed its trading name to Visit Sunshine Coast on 1 December 2015.

VSC’s role is to lead the management and development of tourism on the Sunshine Coast.  As the Regional Tourism Organisation (RTO), VSC is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north and Hinterland and Mary Valley to the west and includes three council regions - Sunshine Coast, Noosa and Gympie.

Our vision

The Sunshine Coast tourism region will be globally recognised as Australia’s premier revitalising destination where the blend of experiences showcases the region’s diversity.

Key result areas

  • Destination Promotion
  • Unforgettable Experiences
  • Sustainable Tourism Industry
  • Organisation Effectiveness

 

In Partnerships with: