Visit Sunshine Coast (VSC), is a not-for-profit, membership based, destination marketing organisation.
Visit Sunshine Coast (VSC), is a not-for-profit, membership based, destination marketing organisation. Formerly known as Sunshine Coast Destination Ltd (SCDL) since its inception in 2010, the organisation changed its trading name to Visit Sunshine Coast on 1 December 2015.
VSC’s role is to lead the management and development of tourism on the Sunshine Coast. As the Regional Tourism Organisation (RTO), VSC is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north and Hinterland and Mary Valley to the west and includes three council regions - Sunshine Coast, Noosa and Gympie.
The Sunshine Coast tourism region will be globally recognised as Australia’s premier revitalising destination where the blend of experiences showcases the region’s diversity.