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About VSC Board

The Visit Sunshine Coast (VSC) board features representatives from industry, business and the local community – and is made up of seven directors, a chairperson and company secretary. The board’s role is to provide expert guidance to the organisation and tourism industry.


David Ryan (Chair)

David is a member of the VSC Audit and Risk Committee and the Sunshine Coast Major Events Board.  David is a non-Executive Director of GTN Ltd, First American Title Insurance Company of Australia Pty Ltd, First Mortgage Services Pty Ltd, Sunshine Coast Airport, GetSwift Ltd.

David is also a Council Member of St Andrews College, Peregian Springs.

He has previously held non-Executive Director appointments on the Board of Virgin Australia and Lend Lease Corporate and has previously held senior executive management and CEO positions in investment banking, as well as being the Chairman or a Non-Executive Director of a number of public companies.

David has a Bachelor of Business from the University of Technology in Sydney and is a Fellow of the Australian Institute of Company Directors and CPA Australia.

Mark Skinner (Deputy Chair)

Mark holds a Master of Business Administration and is a graduate of the Australian Institute of Company Directors (GAICD). Mark Skinner is the owner of Narrows Escape Rainforest Retreat, a boutique five star Montville hotel, winner of two Australian Tourism Awards and Queensland Tourism Awards Hall of Fame winner.

Mark also provides consulting services to the tourism industry through his business TripTick Tourism Consulting. Mark is a director of Queensland Tourism Industry Council and is a member of the Australian Tourism Export Council. He is also a member and has held director roles in Skal International Sunshine Coast and Hinterland Tourism Sunshine Coast.

John Hall (Company Secretary)

John is Director of Caloundra Community Bank and a member of the Council of the Sunshine Coast Grammar School. John is also an experienced company director, having held board positions, including those of Chairman and Deputy Chairman, with a number of public and private enterprises. John Hall is the Company Secretary of Visit Sunshine Coast and is the Chair of the Audit and Risk Committee.

John is an Adjunct Professor at the QUT School of Economics and Finance. John has extensive senior executive experience in the public and private sectors, including almost 10 years at chief executive level

Fraser Green

Fraser has been actively involved in tourism for the past 20 years, including three years serving on the central area reference group and Destination Advisory Panel for VSC.

Fraser Green owns and operates Sundaze, a successful chain of women’s casual fashion and speciality swimwear stores, which employs 35 staff and operates from six locations across the Gold and Sunshine Coasts including Cotton Tree, Maroochydore and Mooloolaba with a head office at Warana.

Sarah Pye

Sarah has worked in various facets of tourism for 35 years. She currently teaches at the University of the Sunshine Coast and runs her own consultancy business Sustainable Promotions – focusing on event management and public relations. In 2009, Sarah published a guidebook called Kids Welcome to Queensland for which she was named Sunshine Coast Small Business Woman of the Year in 2010. Sarah was the original owner and captain of multi award-winning Ocean Rafting in the Whitsunday Islands and previous board member of Tourism Whitsunday. She holds a Master of Communication and Bachelor degree in Hospitality Management.

Rodger Powell

Rodger is currently the Managing Director of Tourism and Hospitality Services Australia specialising in corporate governance, business leadership and mentoring.

Rodger is Director of Baseball NSW, Director St Andrews Cathedral School and Gawurra School Foundations and Director Golden West Holdings. He is also a Managing Director of Tourism and Hospitality Services Australia specialising in corporate governance, business leadership and mentoring. Rodger Powell has over 20 years experience in executive management and consumer marketing roles – primarily in leisure, tourism and hospitality. Some of these positions have included CEO of Tourism Whitsundays, Chairman of Big 4 Holiday Parks and a consultant to Star Ratings Australia.

Bill Darby

Bill Darby

Bill has been a Sunshine Coast local for over 25 years and has 20 years’ experience in the management rights industry.

From 2009 to 2018, Bill’s role as founding director and GM of Caloundra’s Rumba Beach Resort provided first-hand insights into consumer behaviour, and it’s also given him the opportunity to develop close inter-personal relationships with fellow tourism colleagues right across the region, from Glass House to Gympie. Bill’s deep understanding of the tourism market, coupled with his appreciation of the challenges faced by tourism operators, will hopefully assist VSC with making better strategic decisions on behalf of all members.. From his six years as Tourism & Events Chair with Caloundra Chamber of Commerce he also understands the importance of respecting members and working together to achieve great outcomes.

Bill is a Director of Village Management Corporation P/L.  He graduated from USC with an MBA and is a member of the Australian Institute of Company Directors and QTIC. He currently serves on USC’s Foundation Board and the Sunshine Coast New Events Sub-Committee.

Ashley Howden

A former magazine journalist and editor, he also helped build and sell one of the UK’s largest independent media companies to the BBC, Origin Publishing; and one of the UK’s first digital services agencies which was acquired by London Stock Exchange listed Chime plc, one of the largest marketing communications groups in Europe.

Ashley has completed terms in non-executive director roles with a $300million healthcare provider in the UK, Bristol Health, and one of the most prestigious British Olympic sports associations – Pentathlon GB.Ashley is the CEO of KJR, a leading consultancy in digital strategy, IT risk management and software application quality, working primarily with ASX-listed & Fortune 500 companies and major Government departments to avert or remedy issues with their digital transformation, software development and IT systems integration.

He is also currently a non-executive director at H&L Australia, one of the country’s largest providers for point-of-sale software for bars, clubs & restaurants.