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Digital marketing


Visit Sunshine Coast (VSC) uses digital marketing to promote the Sunshine Coast’s tourism products and sub-regions. Our consumer website visitsunshinecoast.com is our main portal for connecting with holidaymakers and potential visitors to the region.

Visit Sunshine Coast (VSC) uses digital marketing to promote the Sunshine Coast’s tourism products and sub-regions. Our consumer website visitsunshinecoast.com is our main portal for connecting with holidaymakers and potential visitors to the region.

The site offers a range of engaging content for users from information about destinations, events, accommodation and deals, to travel tools including holiday planners and guides. There are a number of ways operators can get involved in VSC digital marketing activities, including:

Product listing on VSC website
By listing your product on www.visitsunshinecoast.com, you can reach over 50,000 potential visitors monthly. By becoming a member of VSC, your business will be listed on visitsunshinecoast.com, which attracts over 600,000 visitors per year and links to your website. For more information about becoming a VSC member and its benefits click here.

Digital distribution through ATDW
VSC works closely with Tourism Events Queensland (TEQ) and the Australian Tourism Data Warehouse (ATDW) to ensure tourism businesses across the Sunshine Coast have an online presence.

By listing with ATDW, your business will gain increased online exposure by being published on:

Tourism and Events Queensland’s consumer site
Tourism Australia
About Australia
• The Queensland Holidays iPhone application (downloaded more than over 150,000 times!)
Visit Sunshine Coast (if you are a VSC member)

If you are a VSC member, you will receive a $50 rebate for listing with ATDW. To find out more about the ATDW, click here.

Digital distribution through Bookeasy

Bookeasy gives you the option to distribute your inventory to a network of over 150 booking centres throughout Australia.  Bookeasy enables all operator information, pictures, rates and availability status to be viewable online. Both call centre staff and operators have the ability to update information, rates and availability on a daily basis by logging into their consoles. To find out more about Bookeasy, please click here.

Digital advertising campaigns
As a member of VSC, you will be invited to participate in dedicated advertising campaigns where you will have the opportunity to display an offer on the VSC website and across selected social media channels.

Social media 
Social media is an integral part of VSC’s digital marketing mix. Our Instagram, Twitter, Facebook and YouTube channels have a combined reach of more than 105,000 followers. These channels are updated regularly with images from visitors and members showcasing the best of our natural wonders, attractions, events, food and lifestyle. Please connect with us on our social media accounts, and if you’d like us to consider sharing your photos, include the #visitsunshinecoast tag in your post. VSC also has corporate social media via Facebook and Twitter for members to access and share updates and industry news.

Consumer and industry eNewsletters
Visit Sunshine Coast sends regular email newsletters to a consumer database of 80,000 and industry database of 1000 subscribers. Included in the consumer eNewsletters is inspiring and inviting information about upcoming events, special offers, activities and experiences to encourage visitation to the region.

Our Industry eNewsletters offer trade updates about marketing opportunities with VSC and partners, workshops and industry development available, as well as relevant regional and destination news.