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Domestic marketing


Visit Sunshine Coast tourism development and promotional activity is based on consumer needs.

Visit Sunshine Coast (VSC) tourism development and promotional activity is based on consumer needs. The following domestic target markets have been identified to achieve the region’s long term potential, and are the core groups on which we focus our marketing campaigns.

  • Connectors in Brisbane and regional Queensland (400 km radius of the Sunshine Coast)
  • Social fun-seekers in Sydney, Melbourne and Adelaide
  • Unwinders in Sydney, Melbourne and Adelaide

Target Markets Descriptions

Connectors

Connectors see holidays as a chance to connect with the people they care most about. They will often subordinate their own preferences in terms of activities to ensure everyone has a good time.

Social fun-seekers

For this market, the essence of a holiday is having a fun time. While they engage in a range of activities, it is sharing the experience with friends and other holiday makers that is the difference.

Unwinders

For Unwinders, holidays are all about relaxation and release, focusing on escaping from their busy lives. They seek an unstructured holiday to allow them to catch their breath, feel calm and gain perspective.

Marketing opportunities

The domestic marketing opportunities available to industry through VSC are researched to ensure they increase exposure and reach Sunshine Coast target markets.

Opportunities are available to VSC members. If you are interested in the latest opportunities, visit the
Co-operative marketing page for more information  or email marketing@visitsunshinecoast.com.

Trade opportunites

Visit Sunshine Coast works with domestic trade partners in the wholesale, retail and online travel agency industry. For further information on how to tap into these distribution channels, please visit our trade pages.