Driving local tourism

Ken Mills Toyota partners with Visit Sunshine Coast

Ken Mills Toyota is supporting Sunshine Coast tourism by supplying Visit Sunshine Coast (VSC) with two new Corolla Hybrid vehicles till 2020.

The vehicles featuring eye-catching prints promoting the natural and coastal features of the region will be driven by VSC staff members to promote the Sunshine Coast as a destination for international and national visitors.

Brett Mills, dealer principal at Ken Mills Toyota said, “As a Sunshine Coast local - bringing up my family here and growing a business - I am passionate about engaging in partnerships that will contribute to shaping the region.”

“This year has seen exciting developments in Hybrid technology across both the Camry and Corolla hatch ranges; and the 2019 all-new RAV4 line-up will include the first Toyota Hybrid SUV available in Australia.”

Brett Mills and Simon Latchford pictured with the new vehicles shake on the new partnership deal at iconic tourism attraction, the Big Pineapple.
Brett Mills and Simon Latchford pictured with the new vehicles shake on the new partnership deal at iconic tourism attraction, the Big Pineapple.

VSC CEO Simon Latchford said showcasing the attention-grabbing vehicles at tourism events and destinations within and outside of the region will increase awareness of the Sunshine Coast as a tourism destination.

“It is exciting to join forces and partner with a respected local company that has a deep history in the region and contributes to and is very much a part of the Sunshine Coast community,” Mr Latchford said.

“As our brand is naturally refreshing, it is important we can promote this sustainable messaging by driving hybrid vehicles that have environmental benefits for our locals and visitors.

“Visit Sunshine Coast is proud to promote tourism and businesses within the local and wider community and we thank Brett and the Ken Mills Toyota team for their valued support of our aspirations to grow tourism for the benefit of the entire Sunshine Coast region.”