Latest ‘Escape’ campaign is now live

Visit Sunshine Coast (VSC) has partnered with Escape Travel to run their latest major campaign with a particular focus in Melbourne, Sydney and the emerging market of Adelaide from 5 to 26 April 2017.

The campaign, with the tagline ‘I want to feel refreshed’ is one of the first campaigns launched under Escape Travel’s new ‘I want’ brand campaign. The ‘I want’ brand campaign puts the focus on the customer and their individual needs and travel experiences, not just the destinations. The Sunshine Coast campaign integrates the proven appeal of video and visuals from the recent VSC ‘Come to life’ creative with print and digital placements, as well as window displays in 165 national stores, to entice people to plan a Sunshine Coast holiday.

Simon Latchford, CEO of Visit Sunshine Coast said to encourage people to start planning and booking immediately, VSC is highlighting a range of travel packages located across the entire Sunshine Coast region from Caloundra in the south to Rainbow Beach in the north.

“One of our objectives for the campaign is to reinforce the new ‘Come to life’ brand following its launch in February. We are continuing to keep our foot on the accelerator to maintain the momentum and be in market consistently throughout the year.

“It makes sense to work with a heavy hitting commercial partner such as Escape Travel to generate travel bookings and increase visitation to the region. The Sunshine Coast holiday packages offer something for everyone from affordable to luxury coastal or hinterland accommodation with deals located throughout the region.

“We know visitors are seeking diversity and the Sunshine Coast is more than just stunning beaches. We have wonders of nature, fresh local food, exhilarating events and immersive encounters in abundance.

“The exciting thing about this campaign is the deals not only feature accommodation but tours and activities such as swimming with humpback whales and exploring the Great Beach Drive as well as event packages during Caloundra Music Festival and Noosa Food and Wine Festival,” said Mr Latchford.


Accommodation – Hinterland

•           Glass House Mountains Ecolodge – 3 nights from $189

•           Eden Lodge B&B, Mapleton – 3 nights from $279

•           Amytis Gardens Retreat, Spa & Cooking School – 3 nights from $365

•           Glass on Glasshouse – 3 nights from $495 in 4.5 star luxury cottage

•           Spicers Clovelly Estate, Montville – 3 nights from $509

•           Spicers Tamarind Retreat, Maleny – 3 nights from $599

•           Narrows Escape Rainforest Retreat, Montville – 3 nights from $599

Accommodation - Beach

•           Novotel Twin Waters Resort – 3 nights from $179 includes 1 free night.

•           Oaks Oasis Resort, Caloundra – 3 nights from $199

•           Oaks Seaforth Resort, Alexandra Headland – 3 nights from $209

•           Noosa Lakes Resort – 7 nights from $239 includes 2 free nights

•           Ramada Resort, Golden Beach – 3 nights from $275

•           Breakfree, Alexandra Headland – 5 nights from $279

•           Breakfree Grand Pacific, Caloundra – 5 nights from $295

•           Ramada, Marcoola Beach – 4 nights from $315

•           Nautilus, Mooloolaba – 5 nights from $335 | travel dates 1 July - 3 September 2017

•           Peppers Noosa Resort and Villas – 3 nights from $369

•           Rainbow Ocean Palms Resort, Rainbow Beach – 3 nights from $385

•           Mantra Mooloolaba Beach – 5 nights from $419

•           Noosa Blue Resort – 5 nights from $479 | save $60 per person

•           Sofitel Noosa Pacific Resort – 3 nights from $495

•           Mantra French Quarter, Noosa – 5 nights from $509

•           Mantra Zanzibar, Mooloolaba – 5 nights from $549

Events, experiences and car hire

•           Tastes of the Sunshine Coast Tour or Montville/Maleny Tour from $69

•           The Great Beach Drive Experience + Dolphin View Sea Kayaking from $119

•           Sunshine Coast car rental – 4 days from $135

•           Swim with humpback whales from $149 per person

•           6 hour bushwalk adventure including transfers from $185

•           Caloundra Music Festival – 3 nights from $309

•           Noosa Food & Wine 2017 – 3 nights from $599

•           Noosa Triathlon Multi Sport Festival – 5 nights from $709

About Escape Travel
Escape Travel want to plan your holiday as if it were their own. They’re not just experts in travel, but live and breathe it. The consultants have travelled the world and love to share their knowledge, so clients know they are getting the best in the business. Escape Travel have over 165 stores Australia-wide, and 24/7 customer support to ensure travelers are in good hands. Whether people are seeking a big city break or a relaxing beach holiday, a close to home getaway or a trip right around the globe, they can create a perfect tailor-made holiday.

For more information, travel dates, terms and conditions visit: or