Putting the focus on Sunshine Coast business at ‘Dreamtime’

Business Events Sunshine Coast (BESC) has participated in Dreamtime this week. Held by Business Events Australia from 3-6 December, the event kicked off at the Brisbane Convention and Exhibition Centre (BCEC).

Scheduled business sessions took place between BESC and over 60 international incentive organisers, decision makers and business events media. The biannual program also includes networking events and is designed to demonstrates Australia’s event delivery capabilities as well as product to help delegates discover incentive products and destination experiences.

BESC highlighted their new Signature Experiences Guide and business products, Business Events Assistance Program, case studies, industry updates and dual itineraries in collaboration with Brisbane Marketing.

Following the trade show, BESC will host 10 Indian buyers including Tourism Australia’s Business Development Manager for India, Mr Samar Chokshi. The group will enjoy a VIP experience at Australia Zoo, Flight to Fraser Island and Fresh Air Experience with Beyond Experiences and more.

Visit Sunshine Coast CEO Simon Latchford said, “we are excited to be giving international delegates a first-hand understanding of what the Sunshine Coast has to offer in terms of business event capabilities and authentic incentive experiences.

Sam Cochrane (VSC) pictured with Mr Gil-hyun Lee and a colleague from Hana Tour Business, South Korea
Sam Cochrane (VSC) pictured with Mr Gil-hyun Lee and a colleague from Hana Tour Business, South Korea

Our increased marketing activity in international markets over the past few years is starting to pay dividends. Complementing this work, the airlines flying into Brisbane Airport and Sunshine Coast Airport provide an international reach with connections to market more strongly in Asia, Europe and America.

We are finding the experiences that complement our natural attributes on the Sunshine Coast are attracting a lot of interest from offshore and I believe we can grow the inbound market even further.

The Sunshine Coast offers pristine beaches and a lush hinterland that can cater to groups looking to venture beyond more well-known Australian city destinations and regional areas seem to be really resonating with the industry at the moment,” added Mr Latchford.

Business Events Sunshine Coast (BESC) is the convention bureau for the Sunshine Coast, and a division of the regional tourism organisation, Visit Sunshine Coast (VSC). BESC is a not-for-profit, membership based entity.

For more information visit: businesseventssunshinecoast.com