Sunshine Coast to shine everywhere in South Korea

The Sunshine Coast will be beamed to over 1.2 million viewers via the number one travel program in Korea, The Travels of Nearly Everywhere: everywhereK.

Supported by Visit Sunshine Coast, Sunshine Coast Council, Brisbane Marketing and Trade & Investment Queensland; two 50 minute episodes were filmed in the region earlier this year by the Korean Broadcasting System (KBS).

The travel experiences and businesses to be profiled in the episodes include Australia Zoo, Brouhaha Brewery, Coastal Cruises Mooloolaba, Coolum Surf School, Eumundi Markets, Flame Hill Winery, Maleny Food Co, Skydive Australia, Sunreef Dive, The Ginger Factory, Tropical Treks and Sea Life Sunshine Coast.

Visit Sunshine Coast CEO, Simon Latchford, said it was a fantastic opportunity to tap into the new and emerging market of South Korea for the Sunshine Coast, also one of the fastest growing markets for Queensland.

“Access is very important for visitors. Korean Air currently offers direct Seoul to Brisbane flights four times per week with daily flights during the peak season of December to February.

“We know that most Korean visitors spend time in Brisbane and the Gold Coast. This activity is designed to create greater awareness for Korean visitors to head north out of Brisbane and visit the Sunshine Coast. It will also assist our mission to build capacity and demand for the new international Sunshine Coast Airport, due to be completed in 2020.

“Later this month and complementing this initiative, VSC in conjunction with Tourism and Events Queensland will also host five VIP Korean travel buyers throughout the region following the Australian Tourism Exchange in Sydney,” said Mr Latchford.

Mayor Mark Jamieson said the two episodes would help increase the profile of the Sunshine Coast in Korea which is one of the big potential growth markets for our region.

“We are making a very strong commitment to building on the Sunshine Coast’s relationship with Korea,” Mayor Jamieson said.

“I visited there as part of an investment mission last year and there is growing interest from the Koreans in our region and the opportunities that are available here.

“These two shows, to be watched by such a huge audience, are going to help raise awareness of what the Sunshine Coast is all about and I’m sure will entice more Koreans to experience our region.

“Korea will definitely be a market we will be looking to gain direct access to via the expansion of the Sunshine Coast Airport which is set to attract more flights from Asia in just over three years’ time.”

Trade & Investment Queensland’s Commissioner in Korea, Daniel Kim, said it was a major coup to have Korea’s number one TV travel program film on the Sunshine Coast. 

“The program was keen to profile unique and authentic travel experiences, not just destinations. everywhereK was blown away by the incredible diversity of naturally refreshing experiences available on the Sunshine Coast.

“The Sunshine Coast region has been relatively unknown in Korea until now but everywhereK will certainly change that,” said Mr Kim.

The two episodes of everywhereK will go to air in South Korea on 6 and 13 May.

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Fast Facts

  • 63,000 Koreans visited Queensland in 2016 (18% growth y.o.y.)
  • Koreans visitors spent A$215million in Queensland in 2016 (A$3,400/visitor)
  • 70% of Korean visitors to Queensland in 2016 were on holiday