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VSC Head of Marketing, Kylee Daniel, to depart at end of year

25 Sep 2019

Visit Sunshine Coast (VSC) Head of Marketing, Kylee Daniel, will depart the organisation at the end of the year, after two years in the key role.

Ms Daniel will work on a range of major projects before she departs, including preparing a new consumer-led website that will deliver significantly enhanced online visitor information services.

During Ms Daniel’s tenure, the region consistently produced record domestic and international visitor numbers. Since 2017, visitor expenditure within the region has increased by 27% to $3.3bn and visitation has increased by 15% to over 11 million domestic and international visitors per annum.

Leading a team of ten professionals, Ms Daniel presided over a major digital transformation of the organisation and helped elevate the region’s reputation as one of Australia’s leading regional destinations for events. She completes her time at Visit Sunshine Coast having delivered the highly-successful inaugural food event, The Curated Plate, in August.

Commenting on her contribution to Sunshine Coast’s tourism development, VSC Chair, David Ryan, said: "Kylee has made a significant impact to our organisation and the region over the last two years.

“She has helped transform the organisation’s marketing, and her professionalism and innovation has delivered substantial results for the region and its tourism operators in what is a highly competitive environment.

“We thank her for her commitment and wish her all the best for her future career. We will be seeking a replacement for the Head of Marketing role, with details to be finalised in the next month.”

Ms Daniel said she is excited at the prospect of being available to deliver projects and to support more businesses within the region, and further abroad, outside of the confines of just tourism and events.    

“When I started as Head of Marketing two years ago, my goals were to develop one of the best marketing teams on the Sunshine Coast, create and implement sound domestic and international marketing strategies that delivered upward results and growth for the region's tourism industry and to leave at least one legacy project for the region, which I have with Australia's newest food festival, The Curated Plate,” said Ms Daniel.

“I feel I am leaving the marketing at VSC in a strong position. The team is highly skilled and competent, there a clear strategies in place and we have trialled and tested a number of marketing initiatives with some great learnings, so I am confident the team will continue to evolve, innovate and deliver positive results.”  


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