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Visit Sunshine Coast and Mantra Group Partnership


14 September 2016

Visit Sunshine Coast and Mantra Group partner to increase visitors to the Sunshine Coast

Visit Sunshine Coast (VSC) and Mantra Group have formed a 12 month business partnership agreement to attract more visitors to the region.

Visit Sunshine Coast CEO Simon Latchford and Mantra Group Regional General Manager Winston Hall signed the deal at a business breakfast today at Mantra Mooloolaba Beach, marking a new era of partnership between the two organisations.

With an emphasis on marketing, the agreement will see the Mantra Group and the regional tourism organisation work cohesively on strategic planning and joint campaigns that will be supported through cross-promotion, public relations, social media, business events and trade activities.

Mr Latchford said he was extremely pleased to join forces with this major accommodation group strengthened through a formal agreement.

“We look forward to working together to further enhance the Sunshine Coast’s reputation,” said Mr Latchford. “Visit Sunshine Coast is all about the power of partnerships and continuing the momentum of the recent tourism boom to deliver bigger benefits for the Coast.

“Both Visit Sunshine Coast and Mantra Group want the same thing - a strong tourism industry that makes the Sunshine Coast a first choice for holiday and business visitors. With domestic tourism on the rise and the return to strength of the drive market it’s the ideal time for us to join forces.

“We are excited by the shared resources this agreement brings together and the opportunities that lie ahead to grow visitors and increase regional dispersal particularly through Mantra Group’s portfolio of properties across the region,” said Mr Latchford.

“This new agreement builds on the marketing we already do and our partnerships with Sunshine Coast Council and Tourism and Events Queensland and other local operators to promote the Sunshine Coast.”

Mantra Group Regional General Manager Winston Hall said the Group is thrilled to formalise its long-standing relationship with Visit Sunshine Coast.

“The mutually beneficial partnership will utilise both organisations’ extensive resources to cooperatively promote the region, enhance the visitor experience and secure new business.

“With seven resorts on the Sunshine Coast, Mantra Group is a quintessential component of the region’s tourism offering and fully supports the effective efforts of Visit Sunshine Coast to increase awareness and grow visitor numbers in one of Australia’s most inspiring travel destinations,” Mr Hall said.

Mantra Group have seven properties across the Sunshine Coast including:

•         Mantra French Quarter, Noosa
•         Peppers Noosa Resort & Villas, Noosa
•         BreakFree Alexandra Beach Resort, Alexandra Headland
•         Mantra Mooloolaba Beach, Mooloolaba
•         Mantra Sirocco, Mooloolaba
•         Mantra Zanzibar, Mooloolaba
•         BreakFree Grand Pacific, Caloundra

VSC and Mantra Group have collaborated on smaller projects and campaigns over the past six months, including a successful digital winter campaign.

About Visit Sunshine Coast

Visit Sunshine Coast (VSC), is a not-for-profit, membership based, destination marketing organisation. Formerly known as Sunshine Coast Destination Ltd (SCDL) since its inception in 2010, the organisation changed its trading name to Visit Sunshine Coast on 1 December 2015. VSC’s role is to lead the management and development of tourism on the Sunshine Coast.  As the Regional Tourism Organisation VSC is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north and Hinterland and Mary Valley to the west and includes three council regions - Sunshine Coast, Noosa and Gympie.

Sunshine Coast International Visitors to end June 2016

•     Total overnight visitors - 266,000
•     Total expenditure - $245.3 million
•     Average stay – 10.6 nights
•     Key source markets – Europe (85,000), New Zealand (63,000), UK (54,000), Nth America (29,000) & China (7000).

Sunshine Coast National Visitors to end June 2016

•     Total overnight visitors - 3.1 million
•     Total expenditure - $1.9 billion
•     Total visitor nights – 11.4 million nights
•     Average length of stay – 4.1 holiday nights
•     Key source markets – Brisbane (1.4 million), Intrastate inc Brisbane (2.4 million), Melbourne (189,000) and Sydney (208,000).

About Mantra Group

Mantra Group is the leading Australian-based hotel and resort operator.  Mantra Group’s portfolio consists of 126 properties with more than 20,000 rooms in properties under management, across Australia, New Zealand, Indonesia and Hawaii. Operating three well-known and trusted brands – Peppers, Mantra and BreakFree - Mantra Group operates the second largest network of accommodation properties in Australia (by room number). The Group is positioned to offer both leisure and business style accommodation ranging from full service city hotels and self-contained apartments to luxury resorts and retreats. The Group successfully listed on the ASX in June 2014 and in its first year as a public company was elevated to the ASX 200: www.mantragroup.com.au; www.peppers.com.au; www.mantra.com.au; www.breakfree.com.au


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