Visit Sunshine Coast appoints head of marketing

Visit Sunshine Coast (VSC) has significantly strengthened its marketing division with the announcement of a newly created position: Head of Marketing.

Recognising the increasing importance of marketing, digital and events, VSC has established the role of Head of Marketing, which will be filled by Kylee Daniel, who has been elevated from her current position as VSC’s Events Marketing Specialist.

The senior hub role will ensure a coordinated marketing outcome across the areas of marketing including leisure, digital, events, business events and domestic. New Zealand will also be included in this domestic mix.

Kylee has a strong background in the events and marketing sectors, most recently working with clients such as the World Masters Games 2017 and the New Zealand Heart Foundation. Notably, Kylee was the Senior Sponsorship Manager for ANZ New Zealand for seven years and was pivotal in driving brand through delivering fully integrated marketing campaigns including but not limited to the Rugby World Cup (2011), NZ Olympic Games team London 2012, NZ Commonwealth Games team Glasgow 2014 and ANZ New Zealand’s leverage programme of the Australian Open.

CEO of VSC, Simon Latchford welcomed Kylee’s appointment.

“We are delighted to attract a candidate of Kylee’s calibre from New Zealand ~ a country that truly understands how to deliver exceptional tourism and marketing outcomes. She has been a brilliant addition to the team over the past three months and brings a remarkable depth of marketing experience to our organisation.

“I am confident Kylee will bring fresh ideas and strong leadership to this elevated role and play a significant part in ensuring Visit Sunshine Coast improves on the excellent results delivered to date.

“I would like to thank outgoing Marketing Manager, Cory Gale for his outstanding contribution to VSC and our members over the past two years, and I personally wish him all the best as he returns home to Western Australia,” added Mr Latchford.

Speaking about the new position, Kylee said, “The Sunshine Coast is such a beautiful place and so I feel very privileged to be in a position that will positively contribute to the growth and development of the region’s tourism.

“It’s certainly an exciting time to lead the marketing for the region where business events, major events and tourism is going from strength to strength…and if I can coax a few more kiwi’s to this wonderful region for a holiday I will be very happy. It really is one of Queensland’s best kept secrets.”

Rachel Myer will continue in her role as Director of International Marketing based in Singapore, responsible for all international marketing, excluding New Zealand which will now be included in the domestic marketing and events portfolio.

Kylee will commence in her new role from this week.