Major projects inspire confidence

The future of tourism on the Sunshine Coast is looking bright, with substantial progress made in the past 12 months.

Multi-million dollar hotel developments, including approvals of the Westin Resort at Yaroomba, Badderam in Buderim and the $10 million upgrade of Novotel Twin Waters Resort, have driven the Sunshine Coast into the future.

On top of that Visit Sunshine Coast (VSC) recently supported an event in Sydney aiming to attract increased investment in hotel development and new attractions to the region. As a result, we have already seen prospective investors visit the Sunshine Coast to check-out the marketplace.

But the development sure to have the biggest impact on local tourism is the Sunshine Coast Airport expansion.

The game-changing new runway will open up a world of opportunities for our region, including the capacity for direct flights from Asia and increased routes from Australian and Pacific ports.

When you consider that in the past 2017-18 financial year the region attracted record, or near-record, visitation and expenditure from both domestic and international markets, there’s good reason to be optimistic about the future.

These developments, coupled with several new high-profile business and leisure events announced for the Sunshine Coast in 2019, will attract a whole new market of visitors to the region.

Increasing options for visitors and improving the visitor experience are key priorities for the VSC team.

Going forward, we will continue to work together with Sunshine Coast Council, Tourism and Events Queensland, Tourism Australia, Sunshine Coast Airport, Tourism Noosa and Destination Gympie Region to highlight the Sunshine Coast’s unique attractions and continue our upwards trajectory.