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Training and workshops


With a large tourism industry and the predominance of small enterprises on the Sunshine Coast, Visit Sunshine Coast (VSC) understands the need to assist the industry in the development of their individual business.

Industry forecasts indicate by the year 2030 tourism will be the largest global industry, further supporting the need for education and training and to proactively meet the diverse demands of this growth into the future.

VSC offers training workshops and programs, often in conjunction with bodies such as Tourism and Events Queensland (TEQ) and Queensland Tourism Industry COuncil (QTIC). The programs are designed to assist operators in acquiring the skills and knowledge required for businesses to prosper. The workshops are heavily subsidised by VSC and are open for non-members as well.

Industry events and workshops are a benefit of VSC membership allowing our members to gain valuable insights from Visit Sunshine Coast staff, special guest speakers and industry experts.

 

Experience Development

'Engaging Encounters - Product development'

EXCEED VISITOR EXPECTATIONS BY SHIFTING FORM OFFERING PRODUCTS, TO EXCEPTIONAL EXPERIENCES.

  • An engaging 4 hour workshop facilitated by DR Tourism
  • Learn about what makes a memorable visitor experience
  • How do you design and deliver your own signature experiences
  • TEQ's 'Best of Queensland' program - what is it and how can you capitalise?
  • Create your own experiences to encourage repeat business and positive word of mouth.
Location: Caloundra
Venue: Rumba Beach Resort
Time: 8:30am - 12:30pm
Date: Tuesday 20 March 2018
Cost:

$35 (VSC Member)

$55 (Non-member)

To Book: Book Now

 

International Ready

 

KITE "Export Know - How"

PROVIDE THE KNOW-HOW FOR TOURISM OPERATORS TO MAKE MORE INFORMED DECISIONS ON YOUR TOURISM EXPORT DIRECTION.

  • Assist you in reviewing your existing product offering, is it suitable?
  • Providing you with the understanding of the commercial requirements of the tourism export distribution landscape
  • Understand what is required to market to inbound tourism trade and cultural requirements for consumers
  • Receive a Tourism Export Toolkit (TExT) Guide Book to help you continue to work through your export plan back in your business
Location: Maroochydore
Venue: The Sebel Maroochydore
Time: 9:00am - 5:00pm
Date: Tuesday 6 March 2018
Cost:`

$85 (VSC member)

$105 (Non-member)

To Book: Book Now

 

KITE "Understanding Asia" Workshop

PROVIDE THE KNOW-HOW TO ENTER OR EXPAND INTO ASIAN MARKETS

  • Review your existing product offering with the lens of an Asian traveller
  • Be able to make more fully informed decisions on your commercial direction within the Asian inbound markets
  • Increase your knowledge of the tourism distribution network in these markets
  • Understand the cultural considerations per market
Location: Hinterland
Venue: Altitude on Montville
Time: 9:00am - 5:00pm
Date: Tuesday 24 April 2018
Cost:

$85 (VSC member)

$105 (Non-member)

To Book: Book Now

 

Digital Sunshine Coast

 

 

 

Creating & Developing Digital Content

DEVELOP A CLEAR DEFINITION OF YOUR TARGET CUSTOMER AND BRAINSTORM THE TYPES OF CONTENT AND CHANNELS THAT ARE GOING TO GET YOU THE MOST CUT-THROUGH WITH YOUR TARGET MARKET.

  • What is content marketing, what’s trending and how to make it work for your business
  • Search engine optimisation explained
  • Creating content to drive search results for your business
  • Linking your digital marketing activities to your business goals
  • Identifying your target markets and their needs
  • Getting organised with content
Location: Marcoola
Venue: Surfair Beach Hotel
Time: 9:00am - 12:00pm
Date: Tuesday 13 March 2018
Cost:

$35 (VSC Member)

$55 (Non-member)

To Book: Book Now

 

Integrating and Managing Social Media

GAIN AN UNDERSTANDING OF THE ROLE AND IMPORTANCE OF SOCIAL MEDIA FOR YOUR BUSINESS AND LEARN HOW TO SET UP AND MANAGE RELEVANT SOCIAL MEDIA PLATFORMS, OPTIMISE YOUR EFFORTS AND HOW TO MEASURE YOUR SUCCESS.

  • How to get benefit from social media for your business
  • Content marketing – the key to social media success
  • Online reputation – what your customers are saying about you and how to turn that into a positive for your business
  • Facebook for Business - essential knowledge to use the world’s biggest social media platform effectively
Location: Marcoola
Venue: Surfair Beach Hotel
Time: 9:00am - 12:00pm
Date: Wednesday 18 April 2018
Cost:

$35 (VSC Member)

$55 (Non-member)

To Book: Book Now

 

Packaging & Bundling

'Perfectly Packaging' - The Competitive Advantage of Bundling

GAIN THE SKILLS TO EFFECTIVELY EXCEED THE NEEDS OF YOUR CUSTOMERS THROUGH PACKAGING AND BUNDLING

  • An engaging 4 hour workshop facilitated by DR Tourism
  • Why you should package and bundle tourism experiences
  • Learn how to compile packages to improve your customer's overall experience
  • The importance of pricing - how to get it right
  • What are the best and most cost effective ways to promote packages
  • Pull together your own package with like minded businesses to grow business awareness and improve visitor experiences
Location: Mooloolaba
Venue: Mantra Mooloolaba
Time: 8:30am - 12:30pm
Date: Wednesday 9 May 2018
Cost:

$35 (VSC Member)

$55 (Non-member)

To Book: Book Now

 

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If you would like more information about any of the workshops we are delivering please contact Andrew Fairbairn on andrew.fairbairn@visitsunshinecoast.com

 

Training and education

Many schools offer tourism and hospitality training and education on the Sunshine Coast. Some of these courses can be found at the following institutions:

University of the Sunshine Coast

Sunshine Coast TAFE

Regional schools

General resources

The links below provide relevant resources and up to date information that can be used to assist tourism businesses.

For further information contact

Andrew Fairbairn
Email: andrew.fairbairn@visitsunshinecoast.com

Phone: 61 (0) 7 5458 8800


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