New Sunshine Coast Holiday Planner hot off the press

From listings of markets to the best nature hot spots, beaches to immersive experiences. The Sunshine Coast’s Sunshine Coast Holiday Planner (Official Visitor and Event Guide) 2018, leaves no stone unturned when it comes to highlighting the diversity and range of tourism offerings in the region.

Visit Sunshine Coast (VSC) will distribute 120,000 copies of the 84-page premium guide through Sunshine Coast Visitor Information Centres as well as travel and trade outlets around the country. The guide highlights the region’s appeal from hinterland and coastal activities to local flavours and is aimed at increasing visitation and length of stay in the Sunshine Coast tourism region.

The new publication offers a lot more than just sightseeing suggestions according to VSC CEO, Simon Latchford.

"People want to immerse themselves in a region when they go on holidays which is why our latest guide highlights the diversity of the region to convey the region’s overall naturally refreshing brand.

"The new version has been created in a more popular and compact A5 size and includes inspiring images and information to motivate and encourage visitors to stay and play in the region.

"We’ve recognised many visitors might be coming for a third or fourth time, so we are showcasing experiences that suit a wide range of interests and time-frames,” Mr Latchford said.

"With 2018 set to be another big year in the region for national and international events, the guide features an eight-page calendar with a full line up of sporting, cultural and arts events. The guide also has a handy map and 120 advertisers are listed by categories including accommodation by location, attractions and activities, events, food and dining, car hire, transport and services.

"With an increased distribution from 2017; this will be the main piece of collateral produced in print and for digital by VSC to market the Sunshine Coast in 2018,” added Mr Latchford.

The Sunshine Coast Holiday Planner 2018 was created in-house and printed with environmentally friendly paper stock by local company, Express Print and Mail, based in Maroochydore and will be distributed across the Sunshine Coast, Brisbane, Gold Coast, as well as north and western Queensland regions. In addition, it will be available nationally through the Visitor Information Centre network, including at airports and key gateways, as well as travel agencies and at Australian and international trade and consumer shows.

The electronic version of the guide is available to view and download at or copies are available to order via

About Visit Sunshine Coast

Visit Sunshine Coast (VSC), is a not-for-profit, membership based, destination marketing organisation. VSC promotes the Sunshine Coast as a premier holiday and business events destination locally, nationally and internationally in order to achieve maximum social and economic benefit for the local community, residents and businesses. As the Regional Tourism Organisation (RTO), VSC is responsible for marketing a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north and Hinterland and Mary Valley to the west and includes three council regions - Sunshine Coast, Noosa and Gympie.