Visitor feedback counts

Tourism and Events Queensland in consultation with our Regional Tourism Organisation has recently launched the ‘Best of Queensland Experiences Program’ to identify those experiences that best bring the Sunshine Coast story to life and consistently deliver a high-quality visitor experience.

The program is based on a robust and independent set of criteria that are determined by online customer reviews, responding to consumer expectations and reflecting industry best practice. This means that the program is largely driven as it should be by customer sentiment and expectations.

And in this era of online sharing where word-of-mouth advertising is used by a wider audience than ever before, the customer review whether good, bad or otherwise is out there for the whole world to see.

For example, the recent TripAdvisor Australian Choice Awards for 2018 were presented based on traveller reviews. Not only did our accommodation poll very well, but we also received two accolades in the top ten for ‘Best Fine Dining in Australia’ with Spice Bar rated at number five and Spirit House at eight and topped the ‘Top Ten Amusement Parks and Water Parks in Australia’ with Aqua Fun Park in Coolum coming in at number one and Aussie World sixth. As to be expected, three of our beaches were also listed in the top 25 in the country - Noosa third, Mooloolaba eighth and Kings Beach number 18 beating Bondi ranked at 21! However, for as many glowing reviews there is also examples of bad reviews, which is why we are actively working with our tourism operators to increase the amount of positive reviews businesses receive online as this can directly affect revenue for not only their business, but our entire region.

Taking a pro-active approach to provide good service and exceed expectations and then following up to manage the volume of reviews your business receives has never been so important.